Nicholas Matlock Alexander
Independent builder Indiana
Close to the problem.
Hands-on with the solution.
I work directly with the people using what I build. I turn their complex workflows into useful software. I bring a background in design, motion, and creative operations to how it all comes together.
Explore selected workFeatured / SaddleSync
A scheduling problem became a software business. I work with barn owners to design, build, and support the tools they use for lessons, rider onboarding, and billing.
Software that belongs where the work happens.
Product engineering
A globe-first workspace for exploring global signals, inspecting their sources, and reviewing change over time. Co-developed with a technical partner. Powered by Heraklion.
Spatial storytellingAn explorable 3D workspace connecting source cameras, annotations, and a story timeline. A collaborative project within Heraklion.
Brand & digital experienceA connected product story brought to life through art direction, interactive chapters, and an original animated visual system.
Creative technology
Two Crocs spec campaigns combining human art direction, AI image and video generation, and editing in code.
Independent concept. Not commissioned by or affiliated with Crocs, Inc.
I like being close enough to understand what is getting in the way and hands-on enough to do something about it.
Talk with the people doing the work. Follow the handoffs, exceptions, and workarounds. Find the problem that is worth solving.
Connect the interface to the system underneath it. Prototype, write code, and keep creative intent intact through implementation.
Help people adopt it, follow what happens in production, and turn customer feedback into the next useful improvement.
Creative roots. Engineering practice.
I’m Nick. Before building software products, I spent 12 years in creative operations at Nexstar, leading design and production for FOX59 and CBS4 in Indianapolis.
The job combined craft with coordination: motion graphics, brand systems, a six-person team, and hundreds of projects a year. Making good work meant understanding the entire system that produced it.
That same instinct now shapes my engineering. With SaddleSync, I work directly with barn owners, turn operational problems into product decisions, and carry those decisions through design, code, and customer support.
I’m at my best when the problem needs both technical depth and a creative point of view.
Forward-deployed engineering, product engineering, and creative technology roles where customer understanding, implementation, and design judgment belong together.
Talk about a roleCustom software, workflow automation, creative production systems, and interactive experiences, from understanding the initial problem to delivering tools your team can use.
Talk about a project