Full rebrand and broadcast graphics system overhaul for FOX59, the #1 station in the Indianapolis market. Led creative and operational strategy: modernized on-air identity, rebuilt the severe-weather and data-viz system, and scaled the brand across broadcast, digital, and set environments.
Even as FOX59 held the #1 position in Indianapolis, audience behavior was shifting fast — cord-cutting, multi-platform consumption, social-first viewing. The on-air identity and graphics system needed modernization to maintain leadership, extend cleanly to digital and OTT, and communicate clearly during high-urgency moments like severe weather.
The brief wasn't "make it look new." It was "make it work everywhere — broadcast, OTT, social, and a meteorologist's screen during a tornado warning — without breaking on any of them."
I directed a FOX59-specific rebrand across logo evolution, motion system, and set / environmental graphics. The work spanned creative direction and the operational scaffolding to make it stick: I partnered with news, promotions, meteorology, and engineering to align design with the technical realities of Vizrt, Ross XPression, and Chyron pipelines.
The severe-weather and data-viz system was rebuilt from the ground up. Templates were integrated with the broadcast control systems for speed and consistency. SOPs and QA gates were authored to standardize delivery across a six-person design team and reduce on-air errors.
Weather drives trust and tune-in for local news. We rebuilt the FOX59 weather system for real-time clarity during severe events and daily utility for viewers — same templates, two failure modes covered.
